After months of using individual's cases in an attempt to paint a picture of their alternative reality it seems like the first casualty in this tactic is none other than Iain Gray himself. And it's not only just any old person plucked from obscurity for Labour's propaganda purposes but one of Iain's very own constituents. A double whammy boomerang you could say.
Young Lewis Doig must be rueing the day he ever agreed (even if he did) to Iain using his case as an example when Iain then went on to embellish it. Obviously Iain didn't also tell his constituent that raising Lewis's name into the public name would also have the presserati looking into other aspects of his life even if that is a bit of adolescent bravado on YouTube.
Considering what comes up on YouTube now there has obviously been some negative thoughts about the mess Iain is creating for ordinary people's lives when he drags them into Labour propaganda.
However Labour seems particularly addicted to these cases. In the 2007 election which Labour lost they were caught out using their former deputy secretary general as an "ordinary" family man. But it is another election they lost that has epitomised this tactic - the War of Jennfer's Ear which was described thus.
The story of the broadcast was described by one press officer - Julie Hall, Neil Kinnock's press secretary, as based on an actual case. In fact while a particular case had been the starting point of the creative team that had produced the broadcast - working from a letter by the girl's parent to Robin Cook, the shadow health secretary, they denied it was meant to be a recounting of her case.
Unfortunately for the Labour Party, the girl in question was the granddaughter of a Conservative Party member, who gave the Conservatives advance warning of the claims to be made in the broadcast. Conflicting accounts of the details of the case quickly surfaced. The mass circulation tabloid, The Sun, ran the story: If Kinnock will tell lies about a sick little girl, will he ever tell the truth about anything?.
You can relive that failed 1992 experience here.
Now Labour's use of these individual cases has become endemic - usually with health cases. But it is the Glenrothes by-election where almost every issue was framed by Labour in terms of an individual or an individual family.
With Doigy's Apprenticeship shining a light on Labour's use of this tactic CyberNat would not be surprised if Her Majesty's Scottish Press Corp start looking back at the veracity of these other case studies.
Less a case of the War of Jennifer's Ear but more the Collapse of Iain's Brain. What was he thinking?

















